BTCC: Then & Now - DMS Media
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BTCC: Then & Now

To capitalise on its 2017 success and raise awareness of Toyota GB’s 30-year involvement with the BTCC series, we brought together current Toyota BTCC driver Tom Ingram and a faithful replica of the AE86 Corolla GT race car that won the series in 1986 and 1987.

 

The campaign centred around two films – one of Ingram stepping back in time to experience the AE86 on track, and an interview comparing the AE86 and Ingram’s current Avensis race car.

 

Supporting the films, we produced a complete suite of dynamic and static images to use across Toyota GB’s social channels, including Twitter, Facebook and Instagram.

 

Results:

  • Over 800k views for main film
  • Over 180k views for interview film
Date

17th October 2017

Category

Automotive, Branding