Celebrating the Million-Dollar Toyota 2000GT - DMS Media
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Celebrating the Million-Dollar Toyota 2000GT

To mark 50 years since Toyota released the 2000GT, a revolutionary sports car widely acknowledged as transforming the automotive world’s view of Japan, we took the UK’s only roadworthy Toyota 2000GT to Inverness, Scotland, to produce a celebratory film charting the model’s history, including its famous appearance alongside James Bond and its lasting influence on Toyota’s sports car range.

 

The allure of this incredible and highly desirable classic drove engagement on social channels, producing fantastic results in terms of impressions and shares

 

To complement the historical film, we sat down with Jane Weitzmann – owner of the ultra-rare and incredibly valuable 2000GT in the film – to produce an interview that gave context to her specific car, with its engaging backstory capturing the attention of news outlets around the globe and assisting in the story crossing over into the mainstream press.

 

Results:

  • Over 1 million views across social media
  • 6500 likes
  • 4500 shares
  • Automotive and mainstream press coverage in Europe and North America.

 

Links:

Toyota 2000GT: A History – https://www.youtube.com/watch?v=Pj80BrRYbgo

Toyota 2000GT: The Toyota That Lived Twice –

https://www.youtube.com/watch?v=aYzxFW2EXNE

Date

7th March 2017

Category

Automotive, Branding