DRIVE - DMS Media
50448
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DRIVE

For the 2014 Goodwood Festival of Speed, Toyota’s special projects division faithfully recreated six iconic Toyota motorsport liveries and used them to wrap six special GT86 models. In addition to the wrap, each car was lowered by 40mm, and was fitted with a Milltek sports exhaust and Rota alloy wheels. Visitors to the Goodwood Moving Motor Show were invited to drive the cars up the famous Goodwood hill.

Fast-forward to 2016, and the cars – having served their promotional purpose and with a new GT86 on the horizon – were prepared for sale. We worked with Toyota to develop a film concept that would effectively act as a last hurrah for the models, while celebrating car culture and inspiring petrolheads to get out and enjoy a good drive.

Results:

  • 100,000+ social views
  • 4,500 social interactions
  • Stills assets added to Toyota media archive
Date

21st December 2016

Category

Automotive, Branding