DMS Media | Exit Music
portfolio_page-template-default,single,single-portfolio_page,postid-50574,edgt-core-1.1.2,ajax_fade,page_not_loaded,,vigor child-child-ver-1.0.0,vigor-ver-1.9, vertical_menu_with_scroll,smooth_scroll,wpb-js-composer js-comp-ver-4.12,vc_responsive

Exit Music

In 2017, Lexus launched LC, a new flagship sports car designed to showcase its design and technological prowess, as well as being a genuine driver’s car. The vehicle is unique in its segment in that it is offered in both petrol-electric hybrid and naturally-aspirated V8 configurations.


To help drive awareness for the model, Lexus engaged DMS Media to devise and produce a rich media campaign that would attract persons in the 18-34 age range on social media and seed one of the brand’s key messages of ‘Exhilarating Performance’.


The campaign created is ‘Exit Music’. It sees industry-renowned precision driver, Mark Higgins, execute a number of daring high-speed manoeuvres in the LC, during the middle of the night at Cabots Circus Car Park in Bristol. The project consisted of a short ‘hero’ film delivered in multiple channel-specific edits and was supported by a suite of static and dynamic photography.


  • 17% increase in Lexus UK Facebook page engagement among the 18-24 age bracket, month-on-month
  • 1 million impressions across the four main social channels (Facebook, Twitter, Instagram and YouTube)
  • Third highest organic reach of all content posted to Facebook by Lexus UK in 2018.
  • 32% of the engaged Facebook audience were not existing Lexus fans, but identified through targeting
  • 40% of those engaging with Exit Music content on Twitter were aged 18-34

2nd October 2018