Toyota decided to faithfully recreate the AE86 Corolla Coupe driven in the Initial D Manga comics of the 1990s, using the GT86, and the world went wild.
We helped Toyota to drive – or should that be ‘drift’ – extra value out of the one-off model by making it the star of a contemporary Manga film. Storyboarded, produced and directed by us, our Alpine-esque Initial D film went down a storm on social, appearing on feeds everywhere from the UK to North America and Japan.
- 325,000 video views
- 10% engagement rate
- 3,500 social interactions
- Press coverage in the UK, Europe, North America and Asia