Initial D: Remastered - DMS Media
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Initial D: Remastered

Toyota decided to faithfully recreate the AE86 Corolla Coupe driven in the Initial D Manga comics of the 1990s, using the GT86, and the world went wild.

We helped Toyota to drive – or should that be ‘drift’ – extra value out of the one-off model by making it the star of a contemporary Manga film. Storyboarded, produced and directed by us, our Alpine-esque Initial D film went down a storm on social, appearing on feeds everywhere from the UK to North America and Japan.

Results:

  • 325,000 video views
  • 10% engagement rate
  • 3,500 social interactions
  • Press coverage in the UK, Europe, North America and Asia
Date

21st December 2016

Category

Automotive, Branding