The world’s first video production run completely on green hydrogen power.
When Toyota set us the challenge of telling the story of its evolution from loom manufacturer to mobility specialist, we had to do something special.
So we called on 60+ crew members, 14 laser projectors, seven cameras and-the icing on the cake-a hydrogen generator that powered every element of production from lights to food trucks with clean, green hydrogen.
Filmed over the course of eight days, across multiple locations around Manchester, UK, we developed a concept that brought Toyota’s history to life-projected onto the very walls of the building where Toyota’s story began.
Before our cameras were even on the ground, our animation unit oversaw the creation of a complex projection, our producers overcame the challenges of installing hydrogen generators in a busy urban location and our creatives worked tirelessly to research and develop the final narrative.
Now a centrepiece of Toyota’s Let’s Go Beyond campaign, this one-of-a-kind production is proof of what is possible with the use of hydrogen power-and an expert production company like DMS Media.
Our work with Toyota goes beyond cars. Backed by the mobility company, Sociability opens the world to those living with a disability.
Toyota, wanting to put the organisation front-and-centre on its own social channels, commissioned DMS Media to develop, shoot and edit this film which gives a voice to the disability community.
The film, shot with a flexible four-person crew in Brighton, UK, was a moment of pride for our storytellers and received a huge response online. Learn more about how you can help Sociability’s mission here.
A collection of short films built to showcase mazda’s latest cars, each with their own distinct personality and colour palette.
Leaning on our expertise for efficiency, we coordinated a week-long studio shoot with multiple Mazda models, filming every element of these beautifully crafted vehicles in intricate detail.
Post-production work included an animated light treatment personalised for each model, and edits optimised for Mazda’s various sales channels, refreshed throughout the year.
A series of episodic films that explore lexus’ connection to craftsmanship and creativity. featuring some of the uk’s leading craftspeople and artists.
Lexus prides itself on its Takumi craftspeople, individuals who are unrivalled in their field of expertise. But how could we bring the Takumi story to life for Lexus owners in the UK?
This multi-faceted project started with us identifying five British craftspeople across five different mediums: Glass-Metal-Paper-Wood-Leather and coaching them through the process of designing, prototyping and creating a unique piece of art crafted from their chosen material.
Filmed over the course of half a year, DMS Media documented each Takumi’s progress, culminating in a series of exquisitely shot hero films showcasing the artist and their creation.
The In Search of Takumi series attracted hundreds of thousands of views across Lexus UK’s publication channels, and gave the brand a suite of assets that extolled the virtues of human craft-a feeling that resonates with the team at DMS Media too.
Can the aerial acrobatics of the Red Arrows work on the road?
The answer, as you’ll see in our hero film, is yes! This huge production saw us dive into our industry contact book to build a collaboration between ourselves, stunt drivers and explosions experts.
No fakery here-all the Red Arrows’ manoeuvres were brought to life on an abandoned runway, with real drivers behind the wheel. What a way to show off the agility of the new GR Supra!
Using the distinctive body of a lexus ux as a canvas, dms media commissioned and worked with a renowned tattoo artist to create body art on a different level.
Tapping into Lexus’ commitment to human craftsmanship, we took the tired concept of the art car and injected it with fresh thinking. And when we say injected…
Collaborating with a tattoo artist, we took a brand new Lexus UX and ‘tattoed’ its body over the course of three days. Shot in-studio, the project attracted news attention across the globe.
It’s the example of how we at DMS Media love to think differently.
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